A SWOT Analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project/event or activity. It involves specifying the objective of the project and identifying the internal and external factors that are favourable and unfavourable to achieving that objective.
Either 1 line, 1 paragraph or 1 page (depending on its usage and our specified requirements), conveying the essence of the story, the who, what and why.