Director, Marketing & Engagement
Kirsten has over 20 years’ experience spanning marketing, communications, corporate strategy and business development across various sectors, including the screen industry.
In addition to a prior brand and marketing role at VicScreen (then Film Victoria), Kirsten also previously held the position of General Manager, Melbourne Film Office, representing Victoria’s screen industry overseas and attracting international productions to the state.
When Kirsten re-joined VicScreen in 2018 she managed the strategic direction and operations of the Marketing and Screen Production Attraction division.
Now, as Director, Marketing & Engagement, Kirsten leads VicScreen’s work in promoting Melbourne and regional Victoria as a world-leading destination for screen production, visual effects, games, animation and post-production – capitalising on the state’s diverse locations, world-leading screen practitioners and outstanding facilities.