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Australia's pre-eminent
games market
Melbourne
9 October 2025

AUSTRALIA’S PRE-EMINENT GAMES MARKET
WHERE PUBLISHERS AND DEVELOPERS CONVERGE.

About Play Now Melbourne

Following its success in 2023 and 2024, Play Now Melbourne, presented by VicScreen, is returning for its third year on 9 October.

Australian developers will once again have the opportunity to pitch their projects to some of the world’s best publishers, platform holders and investors.

Follow Play Now Melbourne on Instagram and X to stay up-to-date with the latest news and be notified when our incredible line-up of publishers, platform holders and investors are announced.

Get Involved

Publishers, Platform holders & Investors

Discover the next big Aussie game. 

Unearth exciting new games as you connect with an impressive selection of Australian developers. 

Play Now Melbourne is a day filled with meetings and market floor networking opportunities with some of Australia’s best developers. 

Reach out to a member of our Games Team to find out more. 

Developers

Take your project global. 

Connect with leading international publishers, platform holders and investors to help take your project to the next level. 

Expressions of Interest are now open to participate in Play Now Melbourne. A no-cost games market with the opportunity to pitch your project to global publishers, platform holders and investors, while also networking with developers from around Australia.   

Expressions of Interest close 11pm, 17 July 2025. 

Play Now Melbourne 2024

Watch all the highlights from Play Now Melbourne 2024.

Play Now Melbourne 2023

Watch all the highlights from Play Now Melbourne 2023.

Latest news
18 June 2025

Play Now Melbourne, Australia’s pre-eminent global games market returns for a third year

Australia’s leading games market Play Now Melbourne will return for a third consecutive year in October 2025, backed by the Victorian Government through VicScreen.

14 October 2024

Play Now Melbourne 2024 Highlights

Play Now Melbourne, Australia's pre-eminent games market, returned to Melbourne International Games Week in 2024. This year 55 developers from around the country pitched their projects to leading international and local publishers, platform holders and investors.

2 July 2024

VicScreen locks in top international players for Play Now Melbourne

Australia’s pre-eminent games market Play Now Melbourne is getting ready for a power-packed second year with even more of the world’s top game publishers, platform holders and investors set to attend.